Jacques Ramphal
I lead design work where systems, code, and AI meet—building the practices and platforms that let cross-functional teams deliver meaningful products efficiently and sustainably.
Role
Lead Product Designer, Developer
Type
Product Design, Design Systems, Development
Status
Launched
Problem
Kum & Go aimed to redefine convenience for their customers by upgrading their digital experience. They sought to enhance their mobile app to include better search and merchandising, a new loyalty program, and support for modern shopping preferences. Additionally, the new app needed to be adaptable for future updates and improvements without causing any service disruptions.
Solution
To achieve these goals, Kum & Go partnered with Orium to implement a flexible and scalable platform focusing on four key objectives: control over digital experience, increased customer engagement, more in-store purchases, and an extensible platform. Orium worked with Kum & Go to develop a React Native framework, leveraging Orium’s React Native Accelerator for a faster, more efficient development process. Contentful’s composable content platform was implemented for easy content management, and Typesense was used for search and product indexing. Paytronix was chosen to manage the loyalty program, providing comprehensive loyalty, promotions, and ordering capabilities. Integration with P97 enhanced Mobile Fuel Pay, allowing for prepaying gas and redeeming points at the pump.
Outcome
The revamped Kum & Go mobile app launched with an upgraded rewards program and an enhanced ecommerce experience. Key features included a personalized interface, home location selection, and customer history-based recommendations. The Mobile Fuel Pay feature was also improved, allowing customers to prepay for gas in selected increments.
Kum & Go plans to continue enhancing the mobile app and redesigning the web experience to match the new mobile app features.
