Writing

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Friction

A project falling apart, fifty-odd UI defects and no source of truth, and what staying in it taught me: friction only sharpens you when there's something steady to work against.

4 min read

career

mindset

Article: Building Genie Changed Me

Building Genie Changed Me

The story of building Genie — from personal experiment to organizational platform — and what building it changed about how I work, what I'm capable of, and how others engage with me.

7 min read

ai

agentic-ai

Article: When UX Becomes AX

When UX Becomes AX

What designing for agentic systems actually looks like — mapping real workflows, defining agent behavior, setting guardrails — and why the skills designers already have are the ones that matter most.

4 min read

ai

agentic-ai

design

About

13 years at the seam between design and engineering, designing systems, writing production code, and building with AI.

I care most about the gap between design intent and what actually ships: how decisions survive handoff, how systems scale, and how people stay in control when the tools get smarter. I also coach designers moving closer to systems and code, not because everyone needs to write code, but because fluency changes the kinds of conversations you can have.

Select Work

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Genie - Agentic AI Platform

Designing Genie

How a personal automation experiment became a shared platform for the delivery team, and the three mental model problems that had to be solved to design for agentic AI.

5 min read

ai

agentic-ai

Case Study: Design Token Pipeline for a Multi-Brand HMI Platform

Token Pipeline for a Multi-Brand HMI Platform

How I built a unified token architecture, an AI-guarded lint pipeline, and a one-command dev loop that kept Figma, code, and AI tooling in sync across four brands, two themes, and two modalities — for a multi-display vehicle Human-Machine Interface platform.

6 min read

design-systems

tokens

ai

Case Study: The /design Agent

The /design Agent

An isolated Storybook environment powered by AI — one command to start. How I built a design layer on top of an agentic framework, and what I learned about operationalizing change in a service company where the best handoff is still a handoff.

5 min read

design-engineering

storybook

ai

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Jacques Ramphal

I lead design work where systems, code, and AI meet—building the practices and platforms that let cross-functional teams deliver meaningful products efficiently and sustainably.