Jacques Ramphal
I'm a designer working where design, code, and AI meet.
Writing
Numbers travel. Arguments don’t.
An audit gave me twenty-seven confident recommendations, and the first one would have cost the client money. Every number was correct. Three times I lost the reasoning behind a handoff, and none of them were caused by AI.
Decide and move on
I’ve fallen into months-long traps over kerning and button states. The tell was swapping between ideas. The details still matter. Everything should be touched at least once.
Changing the format
I built something I still think is great, and it isn’t doing what I built it to do. I assumed changing the format would change the perception. Sometimes it’s flipped.
Select Work
Designing Genie
How a personal automation experiment became a shared platform for the delivery team, and the three mental model problems that had to be solved to design for agentic AI.
Token pipeline for a multi-brand platform
How I built a unified token architecture, an AI-guarded lint pipeline, and a one-command dev loop that kept Figma, code, and AI tooling in sync across four brands, two themes, and two modalities, for a multi-display, multi-brand product platform.
The /design agent
An isolated Storybook environment powered by AI — one command to start. How I built a design layer on top of an agentic framework, and what I learned about operationalizing change in a service company where the best handoff is still a handoff.
