Professional Summary
I work at the seam between design and engineering, and I'm defining what design craft means now that the medium is agentic. I hold the full span from concept to production code, and over more than 12 years I've turned that range into leadership: building the design systems, tooling, and practices that let teams ship well without burning out. At Orium I built Genie, an agentic orchestration platform that gives the team meaningful hours back on routine delivery work, and I lead the cross-disciplinary craft of how people and agents do the work together. My depth is in token-based design systems, design-to-development integration, and accessible, high-fidelity UI.
Core Competencies
- Product Design and UX Strategy
- Design Systems Architecture and Governance
- Agentic Craft and Orchestration
- Design Tokens and Component Libraries
- Design-to-Development Integration
- Cross-Functional Leadership
- Front-End Development (React, Vue)
- Accessibility and WCAG 2.1 Compliance
- Design Quality and QA Operations
- Agile and Scrum Collaboration
Professional Experience
Design Lead, Agentic Craft
Orium · Toronto, ON · 2013 – Present
Design Lead, Agentic Craft (Sep 2024 – Present)
- Lead the design practice and the cross-disciplinary craft of how people and agents do the work together across delivery.
- Built Genie, an agentic orchestration platform, from the ground up, including architecture, UX patterns, and front-end implementation.
- Own design quality through scalable Design QA systems and front-end integration standards.
- Convene product, engineering, and QA on shared craft, and mentor designers on agentic workflows and AI tooling.
Full Stack Design Lead (Jan 2024 – Sep 2024)
- Led design and contributed directly to the front-end of Orium's composable-commerce accelerators.
- Maintained design assets and the front-end codebase, and trained designers on systems, code collaboration, and delivery standards.
- Supported sales discussions and demonstrated capabilities to prospective clients.
Senior Product Designer (Sep 2013 – Jan 2024)
- Led product design across enterprise and consumer platforms in retail, healthcare, and SaaS.
- Architected and governed token-based design systems across multiple teams and codebases.
- Implemented UI components directly in code (React, Vue) so design decisions survived handoff.
- Defined design quality standards that improved consistency and reduced rework across delivery teams.
Key Impact
- Reduced design-to-development friction by approximately 60 percent through systemization and shared tooling.
- Shipped high-traffic, customer-facing products used by millions of end users.
- Established repeatable design QA and review processes adopted across delivery teams.
Selected Projects
- Genie (Internal Agentic Platform): Built an agentic orchestration platform from scratch, covering architecture, UX patterns, n8n automation flows, and front-end. The craft patterns it established are now used across delivery teams.
- K&G Mobile App: Lead designer for a React Native loyalty application supporting hundreds of thousands of active users.
- The /design Command Suite: Built an isolated, AI-powered Storybook environment designers spin up with a single command, connected to real components and tokens and independent from the dev workflow. It closed the gap between design intent and production reality.
- Softchoice Website Rebrand: Delivered a scalable design system integrated with a headless CMS and a production component library. Introduced motion design using CSS keyframes and spring-physics transitions to aid comprehension without calling attention to themselves.
Tools and Technologies Figma, Design Tokens, Storybook, React, Vue, React Native, JavaScript, TypeScript, CSS, SCSS, Git, Contentful, n8n
Mindfulness Lead
Orium · Toronto, ON · 2013 – Present
- Facilitate and mentor others in mindfulness practices through guided meditation and onboarding sessions.
- Lead optional mindful breaks that support personal well-being.
- Contribute to a sustainable, human-centered team culture grounded in self-awareness and empathy.
- Foster healthier, more balanced workplace environments through reflection and emotional intelligence.
UX Designer (Contract)
University Health Network · Toronto, ON · 2013
- Designed accessible healthcare interfaces aligned with WCAG standards.
- Conducted usability testing with patients and clinicians to inform design decisions.
UI Designer Fellow
Orium · Toronto, ON · 2013
- Completed a design fellowship focused on product design, collaboration, and client delivery.
Education
Bachelor of Design (Graphic Design) OCAD University · Toronto, ON · 2014
Licenses & certifications
- n8n Certified Expert Partner · n8n · 2026
- Introduction to Composable Commerce · Composable.com · 2023
Technical Skills
- Design and Prototyping: Figma, FigJam, Adobe Creative Suite, Miro
- Front-End Development: React, Vue.js, JavaScript, TypeScript, HTML, CSS, SCSS, Node.js, Git, Radix UI, shadcn/ui
- Design Systems: Design Tokens, Storybook, Component Libraries, Figma Variables, Style Dictionary
- AI and Automation: Claude Code, Claude API, n8n, Agentic Orchestration, Agentic UX/AX Patterns, Prompt Engineering
- Methods and Practices: User-Centered Design, Design Thinking, Atomic Design, Design QA, Accessibility Testing, Agile, Scrum